SARF079: Assessment of Tourists Impressions of the Scottish Coastline

Start Date: 1st April 2011
End Date: 30th September 2011
Main Contractor(s): Poseidon Aquatic Resource Management
Other Sponsor(s): Marine Scotland and Scottish Salmon Producers Organisation

Objectives

To repeat the original SARF045 survey using the same questionnaire protocol and methodology to create a larger database of responses, with information gathered at other, different study centres. This will reinforce and extend the original study and will also reflect contemporary views. 

Summary

A survey of tourists’ impressions of the Scottish coastline was undertaken in 2008 as part of a project commissioned by the Scottish Aquaculture Research Forum to assess tourists’ responses to fish farm development.

Three sets of 40 face-to-face interviews were undertaken with tourists at three study centres: Mull and Oban (20 interviews at each); Outer Hebrides (40 interviews) and Shetland (40 interviews). The survey was undertaken using a fixed framework of questions and a standard interview protocol, which was replicated at each location. The results of the study were published as part of the report ‘Assessment of the Evidence That Fish farming Impacts on Tourism’ (SARF 045, 2009).

An update of this work, with a more extensive numerical sample base, is required.